Launching the Dishtag app

Posted on March 24, 2020 by admin

From our beginnings back in 2014, when the idea for Dishtag first came about, our vision was to build a social platform that encourages positive sharing of food photos and dining experiences.

We had a mission to inspire a new generation of foodies – one that eats with their eyes – and we started to develop a plan to build a unique mobile food app that would allow foodies to capture, celebrate, share, and create an archive of great dining experiences. 


6 years later and we had been user testing the second version of our app through a series of food photography workshops, and we were making plans to launch to our community at Easter. That is until the global coronavirus pandemic hit.

With more than 2.5 billion people across the world currently at home, many restaurants have been forced to close their doors. Talented chefs, service staff, managers, front of house, cleaners are uncertain about their future. And the whole eco-system is in turmoil. These are sad times for the world and our industry.

Reflecting and looking to the future

On a more uplifting note, in the past week we have witnessed an outpour on social media of people reflecting and reminiscing of better days. Looking back at times when lunch with colleagues, dinner with your partner, pizza with the kids, and a brunch with friends was the norm. Times that now feel like the ultimate luxury.

After lots of reflection within our team, we have decided to move forward with our app launch despite this virus. The purpose of our app has always been to celebrate food experiences, so we want to give the world a new social platform to celebrate food memories at a time when we believe people want to reflect and share.

Check out our app video, and have a read of our blog posts below where we talk more about our platform

We wish everyone the best of luck dealing with this unprecedented situation. Please stay safe and healthy. 

Adam and Raffaella
Co-Founders of Dishtag

Download the Dishtag app on Android and iOS and share your best food memories

What is Dishtag?

Who is Dishtag created for?

Doing our research